Foundation
Apple Lineup Overview for Business, Apple Platform, Apple Values Overview, and becoming a Trusted Advisor.
FOR APPLE RESELLERS & PARTNERS
Sales Accelerator Journey
Stop selling specs. Start closing B2B deals.
The training Apple resellers across EMEA trust.
Trusted by Apple Business · 200+ professionals trained · English & German
200+
Professionals trained
Trusted by Apple Business teams
Proven across EMEA — with excellent results from attendees and Apple partners.
Delivered to Apple reseller and partner sales teams across the region and available internationally.
2 languages: English, German
9
Modules
90 min
Per session
Flexible
Schedule
Unlimited
Attendees
WHAT YOUR TEAM GAINS
Real outcomes. Measurable impact.
Every module is built around outcomes your team will apply in the field — from their very next customer conversation.
- Increased win rates in B2B and SMB deals
- A complete shift from spec-based to consultative solution selling
- Stronger, long-term relationships with business customers
- Enhanced confidence to pursue and close complex B2B deals
- Value-driven positioning — selling Apple on impact, not specs
- Proven objection-handling skills for the toughest conversations
- Accelerated team progression from transactional to advisory selling
- Sustainable knowledge framework your team can build on
- ~13.5 hours of structured training — deep enough to make a real difference
THE PROGRAM
9 modules. One complete journey.
Each 90-minute session builds on the last — creating a compounding effect that transforms how your Apple reseller team sells, positions, and wins.
Apple Business Essentials — IT Perspective
Why Apple from an IT perspective: Cost, Investment, ROI, Compatibility, Security, and Device Management.
Apple Business Essentials — User Perspective
Why Apple from a user perspective: User Experience, Productivity, and Employee Choice.
Apple Business Essentials — Business Perspective
Connecting Apple's value to business outcomes across all three dimensions: IT, user, and commercial.
Objection Handling
Proven frameworks to handle the most common objections: Cost, Compatibility, Security, Usability, Choice, and Device Management.
Apple in SMB — Part 1
SMB Opportunities & Requirements: understanding the SMB landscape and how Apple fits into it.
Apple in SMB — Part 2
Apple Benefits & Value for SMB: building the business case and positioning Apple as the right choice.
Device Management Essentials
Benefits of device management, Apple Business Manager, and MDM — explained from a sales perspective.
Education Essentials
Apple in Education overview: unlocking an additional vertical for resellers targeting schools and institutions.
From the trainer
Seen enough? Let's talk.
Hi, I'm Sam — founder of niicee and the trainer behind this program. If you're wondering whether this is right for your team, let's just have a quick call and find out together.
HOW IT WORKS
No travel. No disruption.
Just results.
Designed for Apple reseller and partner sales teams — each 90-minute virtual session fits into your team's schedule without pulling them off the floor for a full day.
Virtual facilitation
Join from anywhere
Interactive & engaging
Live Q&A every session
Quizzes & activities
Active learning format
Flexible scheduling
Fits your calendar
Certificate of participation
For every attendee
3-month journey
Optimal for retention
Let's build your
winning sales team.
Book a free 20-minute discovery call. We'll walk you through the program, answer your questions, and find the best starting point for your team — no commitment required.